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Home About Tinto

Mission Statement

Helping women take back control of their health outcomes through curated, science-backed solutions that actually make sense.

How We Started

When our founder Idia was pregnant, she experienced firsthand the disconnect between what was marketed to women and what actually worked. The difference between synthetic and food-based supplements wasn’t just theoretical, it was something she could feel. And like many women, she turned to midwives, mums, friends, and Google… only to be met with conflicting advice and more questions than answers.

So she started asking other women: How do you look after yourself? Where do you even begin?

The answer was almost always the same: I just go with my instinct. That instinct:  informed, educated, and quietly powerful became the spark for Tinto.

Idia Elsmore Dodsworth, Founder & CEO

Hi! I’m Idia, founder of Tinto
What We Believe

The wellness industry is broken. It’s bloated with products, pseudoscience, and one-size-fits-all advice. Tinto was built to cut through that noise,  and replace it with personalised, relevant, and credible tools that support real women.

We don’t believe there’s one perfect routine or universal protocol. We believe in curiosity, iterative optimisation, and giving women the autonomy to understand their bodies and shift their health outcomes on their own terms.
Your Tinto journey starts with our science-backed quiz – but it doesn’t end there. We’re building tools to help you track what’s working, identify when adjustments are needed, and connect you with practitioners for deeper insights when standard approaches aren’t enough. Our job is to make that easier.
Who We’re Here For

Tinto is for women who are trying to make sense of it all.

For the ambitious. The burnt out. The bio-curious.
The ones who’ve tried everything but still don’t feel like themselves.
The ones tracking every cycle symptom and still not feeling quite right.
The ones who want to thrive – not just get through the day.

If you’re looking to build a longer healthspan, not just a longer lifespan, you’re in the right place.

Where We’re Going
We’re starting with supplements because that’s where women often begin. But we’re building toward something bigger.
In the future, Tinto will offer tools to help you stay accountable, track what works (and what doesn’t), and understand your unique body in partnership with practitioners, wearables, and the evolving science of longevity.
It’s about helping you shift your health metrics in real, sustainable ways, and feel empowered doing it. It’s coming soon.
For now, start here:
take the Tinto quiz
Our History
2016
The seed was planted
While pregnant, our founder Idia noticed a clear disparity between women’s health marketing and what actually helped. That early insight sparked a long journey , and the first version of what would become Tinto
2016
The seed was planted
While pregnant, our founder Idia noticed a clear disparity between women’s health marketing and what actually helped. That early insight sparked a long journey , and the first version of what would become Tinto
2019 - 2021
The first chapter: Community & Connection
In 2020, we launched Tinto as a women’s health platform for mothers navigating early parenthood. Built during the pandemic, it offered expert-backed, peer-to-peer maternal wellness support when women needed it most. This early version of Tinto was supported by the Founders Factory accelerator,  and received venture capital funding to grow.
2022
Backed by Google. Reimagining the mission.
After thousands of downloads and deep insights from our women’s health community, we uncovered a deeper need: clarity in personalised women’s wellness. Women wanted evidence-based guidance, not just connection. That year, we evolved our mission and were proud to be supported by Google for Startups and featured in TechCrunch.
2023 - 2024
Testing, learning, evolving
From practitioner-led services to AI-driven health pathways, we ran bold experiments to build a personalised women’s health model that works—from hormone support to supplement protocols.
Some ideas worked. Others didn’t. But every step sharpened our focus on what really helps women thrive.
2025
The Future of Women's Wellness
This year, we launch the Tinto Marketplace: a curated women’s health supplement platform powered by evidence-based science, expert nutritional guidance, and your personal health data.
Tinto today is more than a product – it’s a movement toward informed, science-backed wellness at every stage of a woman’s life.
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